The Lost Creativity: Creative Economy according to Brazil’s Culture Ministers (2015-2017)
Prof. Dr. Diego Santos Vieira de Jesus

Abstract
The aim is to examine how Brazilian Culture Ministers have positioned themselves on issues related to creative economy from the end of the Secretariat of Creative Economy (SEC, its acronym in Portuguese) at the country’s Ministry of Culture in 2015 to the end of 2017. The central argument points out that, since the end of SEC, the economic relevance of culture – recognized in the notion of creative economy –was still conceived as fundamental to national development by the Culture Ministers. However, they did not emphasize the institutionalization of a new specific body for creative economy, so that strategic decisions related to such economy – presented in the 2011-2014 SEC Plan – were abandoned, relegated to the background or diluted and emptied into other concepts, such as “economy of culture”, which is a priority for most ministers and is sometimes considered as synonymous with “creative economy”.

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