2014 World Cup in Brazil - FIFA's Mega Event as Portrayed in the Folha De S. Paulo’s Coverage
Alessandra Fernandes Feltes, Janaina Andretta Dieder, Manoel Ant?nio da Silva Jacques Junior, Gustavo Roese Sanfelice

Abstract
The purpose of this study was to analyze the Folha de S. Paulo newspaper’s coverage of the 2014 FIFA World Cup in Brazil in relation to the organization and execution of this massive sporting event. Seven categories emerged during analysis of the units of meaning. During the World Cup inferences relating to social politics changed and demonstrations and arguments about public infrastructure gave way to a sense of public involvement.

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