Which CRM System Suit an Organization Needs? A Comprehensive Literature Survey of Customer Relationship Management Systems
Khaled Almgren

Abstract
In customer relationship management (CRM) software refers to a system which helps organizations to keep the record of their customers. Customer relationship management (CRM) system covers a broad range of programs. It assists companies in gathering, managing and organizing the data of existing and potential customer. Customer relationship management systems (CRM) are helpful in making business interaction easy and convenient for each party. Marketing, sales and promotion are highly affected with customer relationship management systems. In today modern world, customer relationship management (CRM) systems are highly customized and accessible for every company at every level. These modern systems are making business easy for the organizations by making their customer base strong. Marketing and sales are the two most important aspects of any business. The customer relationship management (CRM) systems allow businesses to promote their product and services by knowing the demands and wants of their customers and creating a need for its product according to their demands. Business-customer relationship is easy to manage with the help of customer relationship management software. Business contracts, customer base, product placement and customer relationship are some of the most important issues being addressed by the customer relationship management software. Currently, there are many CRMs in the market. The choice to choose one is not as easy as it should. CRM is a system and companies who obtain it are not totally familiar with the technical details. Thus, this study compares the top CRM system from both technical and management point of views to give organizations a better understanding of CRM so the can make the best decision.

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