The Functional Features of Written Business Advertisements--------A Case Study of a Written Business Advertisement
Changying Liu
Abstract
This paper analyses the functional features of a typical business ad. by way of Halliday’s Systemic-Functional
Grammar and illustrates that the functional features serve the purpose of AIDA, which is the basic principle of
advertisements.
Full Text: PDF
International Journal of Humanities and Social Science
ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhssMENU
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