Impact of TV Advertisement on Children Buying Behavior
Mr. Abdul Hameed, Amir Waqas, Mudassar Naz Aslam, Muhammad Bilal, Muhammad Umair
Abstract
In this research we investigate the impact of television advertisements on children buying behavior. We visited
different schools in Punjab, Pakistan and checked the response of children. A 5 point Likert scale questionnaire
was designed. Different cities of Punjab were selected on random sampling basis. A total 250 questionnaires were
circulated, and the response rate was 100 %.
Full Text: PDF
International Journal of Humanities and Social Science
ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhssMENU
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